Corporate Wellness Plan objectives take your business’s priorities for employee health improvement and make them specific and measurable. Well-defined Corporate Wellness Plan objectives provide direction for determining Procedures and a basis for which to measure progress.

Writing Corporate Wellness Plan objectives

Writing Corporate Wellness Plan objectives is not complicated or difficult. It does require some thought, about your business’s Corporate Wellness Plan vision for a culture of wellness and they should be:

Specific Corporate Wellness Plan Goals
Measurable Corporate Wellness Plan Goals
Attainable Corporate Wellness Plan Goals
Realistic Corporate Wellness Plan Goals
Timely Corporate Wellness Plan Goals

Specific Corporate Wellness Plan Goals: What is the specific outcome your business is looking for? “Reduce tobacco use among staff members” is more specific than “Improve the health of staff members.” You may wish to write some objectives about specific outcomes (reducing smoking among staff members) and other objectives about specific progress (implementing a tobacco-free campus policy or lowering the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Corporate Wellness Plan Goals: Making your objectives measurable provides a means of evaluating your progress and success. There is an adage: “what gets measured, gets done.” Goals which are measurable can be powerful motivators for your business. “Provide more time for staff members to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all staff members.” “Increase the number of staff members who want to quit smoking” is less measurable than “increase enrollments in the stop-smoking program to 120 staff members per year.”

Attainable Corporate Wellness Plan Goals: Establish objectives that challenge your business to change and that will demonstrate a real commitment to the health of the employees. At the same time, set objectives that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Corporate Wellness Plan Goals: Write objectives that are do-able, given the skills, time, finances and overall strategy of the business. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Corporate Wellness Plan Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still not clear and is much less likely to galvanize resources and energy within your business.

“Reduce the percent of staff members who use tobacco from 20% to 10%” is much less of a challenge than “By the end of 2010, reduce the percent of staff members who use tobacco from 20% to 15%”.