Creative Corporate Wellness Plan marketing
Why bother to market your Corporate Wellness Programs?
Because of the transient nature of the many worker populations, you must market your Corporate Wellness Programs all the time. Your goal should be to keep your Corporate Wellness Programs as visible as possible.
Creative marketing can increase awareness of your Corporate Wellness Plan for:
• Potential Corporate Wellness Plan participants
• Upper Management
• Line and medical personnel
• Potential partners and volunteers
Creative Corporate Wellness Plan marketing ideas
Involve Upper Management in your marketing Corporate Wellness Plan as often as possible.
• By way of example: invite Upper Management to judge a Corporate Wellness Plan logo contest.
Link your Corporate Wellness Programs to national advertising campaigns
• …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.
Collaborate closely with personnel in the home office.
• Submit articles about your Corporate Wellness Programs that coincide with National Health Observances. By way of example: highlight your Asthma Program in May, which is National Asthma Awareness Month.
• Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)
Word of mouth is the most effective advertisement for your Corporate Wellness Plan
• Use real individuals in your advertising: enlist the help of successful Corporate Wellness Plan participants or use Employees and other post personnel for your marketing materials, when possible.
• Establish “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?
Make use of technology
• Use post television and radio resources.
• Use email whenever you can.
Don’t just market your Corporate Wellness Plan to potential participants, but market the opportunities for others to be involved, as well.
• By way of example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?
Don’t be “old news”
• If you put advertising materials up, be sure to take them down in a timely manner.
• Update marketing logos and themes as appropriate.
